Format of the Focus Group:
1. Introduction of Product (Snapchat) and discussion boundaries 2. General Topics (General use, positives and negatives) -Discuss why Snapchat is so popular -Discuss why you think people use snapchat -Discuss why you use/used snapchat -Discuss the positives of Snapchat -Discuss negatives of Snapchat -Discuss possibilities of Growth and User decline 3. Specific Topics -Discuss Discovery Page -Discuss ease of friend add -Discuss ease of use 4. Summation of conversation and additional comments. |
It was apparent that there were social media apps that had more exposure (more following, likes, comments, etc.). It seemed that Instagram did everything that Snapchat was doing and used it as an extension for their already massive audience. Snapchat became an app that was redundant for a lot of users.
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1. Send a private photo or message to their friend
2. Add a friend 3. See a friend’s story |